Google Ads – for many companies the ultimate in fishing for interested customers – is Google’s online-based advertising program. The search engine users receive the advertisement published by the company in the upper search results; by clicking on the ad, users land on the corporate website and buy products or use services there. The goal of Google Ads is to increase the conversion rate.
Companies conveniently manage the ads online via their Google Ads account. An advertising campaign and the creation of an advertisement can thus be implemented around the clock and integrated into the marketing mix as required. To generate the greatest possible added value from an ad, it is essential to select the right ad. Various types of ads are available for this purpose. Businesses can choose from text ads, image ads, video ads, app ads, responsive ads, and product shopping ads. Call-only ads are also possible.
Factors such as the correct setting up of campaigns and ads. A Google Ads agency also supports economically solid metropolitan regions such as Stuttgart, an analysis of customer search behavior, and the placement of target group-specific keywords contribute to the success of the on Ad extensions. The integration of high-click landing pages offers further advantages.
The ad group combines all ads per topic with the necessary keywords. This is about winning customers. The main focus of the overall campaign is the budget. A campaign can therefore contain ad groups, each targeting a specific region.
Impressions, clicks, and conversions can be measured excellently using Google Ads. This allows the measures to be adapted. Companies retain complete cost control and can flexibly control ads based on performance. Competitor analysis is not possible through Google Ads. The prices are designed differently for each placed keyword, the industry, or different search queries. Therefore, it is advisable to keep an eye on the Google Ads costs using a budget.
An agency specializing in Google Ads has the expertise needed for optimized campaigns with AdWords, Microsoft Ads & Co. It supports you in choosing the right keywords to achieve a high degree of correspondence between search queries and the displayed ad. To ensure that the prices for search queries and keywords do not get out of hand and that the costs remain manageable, an agency takes over the automatic budget management. The KPI is an essential indicator for measuring the performance of corporate divisions. This can be professionally analyzed and evaluated by experts.
Since the interaction of all crucial factors for Google Ads ads and campaigns is very complex, companies save a lot of time by supporting an agency. After a basic agreement on the framework factors between the company and the agency, the latter acts independently and goal-oriented in the client’s interests.
Companies choose to go a long way with all marketing measures or to take the shortcut. An agency specializing in Google Ads offers such a shortcut. With the help of professional support, companies become visible more quickly in the SERPs (search engine results). The prominent placement of the ads increases the conversion rate so that prospects become customers. In this way, sales can be grown in a relatively short time. This is due to the high effectiveness of Google Ads ads and the first-class agency know-how.
Also Read: How To Research Keywords With Google Ads
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