With technology providing several societal changes, companies needed to adapt to meet a more technological consumer profile.
As a result, the number of virtual stores has grown worldwide, increasing competition and challenges for companies that sell in digital media.
And it is with these challenges in mind we have brought you 6 Digital Marketing strategies for a virtual store to stand out among competitors.
The Six Digital Marketing Strategies For Online Stores
Humanize Your Brand
Despite living in an increasingly technological society, humanized companies have a greater connection with the public.
This is because humanization gives people confidence. One of the best ways to gain that trust is by showing reality. In other words, avoid image banks!
Publish your photos of your products, make videos showing the packaging process for shipping, and publish videos of testimonials from some customers, among others.
Communicating with your audience is also essential to building that trust. Monitor your customers’ online opinions about your brand and respond to comments and ratings.
Also, remember to write personalized messages to each one, showing an exclusive and humanized service.
Use Social Media Platforms
Social media marketing is a powerful tool for reaching people within your niche. By implementing a few strategies, you can generate brand engagement and help increase traffic to your online store.
Consider maintaining a presence in most digital media to diversify your skills and efforts. With that, you can expand yourself and still manage to impact more people with your brand.
But remember to keep the same communication on all networks. Maintaining the company’s tone and personality is very important regardless of the channel used. Consistency is what builds brand awareness.
Search Engine Optimization (SEO)
Have you ever imagined consistently attracting qualified visitors to your online store? That’s what good SEO practices can provide. In free translation, SEO – Search Engine Optimization – means “optimization for search engines”.
It deals with strategies aimed at a good positioning of your page in search engines like Google, Bing, and Yahoo, among others.
With simple research exercises on these search engines, you can find the terms — within your market — consumers most seek.
With that in mind, establish a process to use this information and optimize the content of your pages. After implementing some strategies, you can get good rankings on Google and other search engines, generating more traffic to your store. When well applied, SEO techniques help to leave your online store at the top of search results.
Build And Develop An Email Marketing Strategy
Use the information you have from your customers to create lists and keep them in touch with your brand. You can send from informative newsletters to offers and promotions.
One of the significant advantages of using email is the possibility of segmentation.
With this strategy, you will only focus your efforts on people interested in relating to your brand.
It is also important to remember that customer records must be updated in their database to maintain this communication.
A tip to carry out this frequent update is to work with the store integrated into your management system, as the information is updated automatically.
Insert Your Brand’s Social Media Buttons
If you’ve been doing a great job on SEO for your online store, a good part of the public is coming into contact with your brand through organic search. Which could mean they still need to learn about your company.
Displaying social media buttons on your online store is a way to ensure not only traffic on these channels but also a way to let customers know your business even better.
In addition to the buttons for accessing the brand’s social networks, you can insert sharing buttons on product pages.
Thus, you encourage customers to promote your products to friends and acquaintances without having to leave the site.
Promotions are excellent for publicizing and attracting sales to your virtual store. Still, you need to analyze and understand the best times to do this and convey the feeling of a unique opportunity to the consumer.
You can consider commemorative dates to create promotions, birthdays of the month in your customer base or even liquidation and stock clearance.
Clearance and clearance sales, for example, are suitable for your customers and your business.
This type of promotion helps renew the products offered in your virtual store and provides more company stock turnover.