Have you been wondering how you can address business customers better and win them over as long-term customers for your company for a long time? Or have you already dealt with tactics of B2B marketing, but you just can’t get there? Then watch out! In our article, you will find out everything you need to know about B2B marketing and how you can get started with a perfect marketing strategy.
What Is B2B Marketing Anyway?
B2B marketing is used as an abbreviation for ‘Business-to-Business Marketing’ and describes the business relationships between companies and customers. The basic principles of a B2B marketing strategy are based on those of B2C, i.e., business-to-customer marketing. However, for an optimal approach, some differences between the two marketing variants must be observed.
B2B And B2C – The Difference At A Glance
While B2B marketing is aimed at end customers, a B2B marketing company specializes in sales to business customers and companies, so a relatively small target group is addressed in many industries. In addition, companies in the B2B sector mainly focus on direct sales and therefore act in most cases without external dealers. And thus get the opportunity to get in direct contact with customers.
Exact Target Group Definition: The Recipe For Your Success
Since corporate customers in the B2B area often need expensive purchases, the purchase processes often involve a significantly longer decision-making process. In contrast to the mass market in the B2C sector, this usually comprises a less intuitive and emotional, but mainly a targeted and strategic approach. Precisely for this reason, a precise alignment and definition of the target group are crucial to position yourself more strongly in the competition with other companies in the long term and to be able to generate more and more conversions and impressions.
In addition, the B2B industry offers you an excellent opportunity to win large companies as long-term business customers by optimally marketing both the quality of your products and the professionalism of the company. Good after-sales support and additional services such as long-term guarantees or free repairs are critical.
How You Can Win New Customers With These Four B2B Marketing Methods
Digitization has picked up speed rapidly in recent years and is becoming an increasingly important means of achieving marketing goals in the long term.
In 95% of purchasing decisions, customers research online in advance and compare many products with different providers in terms of price and quality. Therefore, reviews from previous customers are critical. You can have a decisive influence on purchasing decisions.
Search Engine Optimization – With Patience To Success
Haven’t you jumped on the SEO bandwagon yet? Then it will be time this year at the latest because search engine optimization will give you more traffic for your site. However, SEO is subject to a long-term process, as keywords first have to be established, and it takes longer for your page to rank high on Google. Nevertheless, you should consider SEO about your B2B marketing strategy because 71% of business customers already start an organic search on Google before making a purchase decision. So, in a nutshell: With SEO, you need patience, but it has potential.
In contrast to search engine optimization, Google Ads offers you the opportunity to generate reach and conversions as quickly as possible. Therefore, paid advertising on Google and social media is becoming an increasingly important factor in not to go under within the competition and remain present for potential B2B customers.
Social Media Marketing
Is your social media strategy unsuccessful so far? Then get ready for our tips on B2B marketing on social networks:
55% of B2B customers nowadays use social networks to obtain information and compare products, offers, and the general appearance of different companies. However, it must be noted that many potential B2B customers use social media mainly for private use, which is why it is much more difficult to draw their attention to your own company actively. This is precisely why a strategic and planned approach and the necessary know-how are essential. In this way, you have the opportunity to position yourself firmly in social networks in the long term and generate an extensive reach.
And let’s be honest: What better way to represent your own company than with a coherent feed and appealing content? With direct messages, you also can get in touch with potential business customers and exchange ideas with them in advance about products and prices.
Trade Fairs And Events: Face-To-Face Contact As A Recipe For Success!
For many years, trade fairs and major events have been one of the most significant opportunities for companies to establish themselves through face-to-face contact with potential B2B customers and convince them of themselves and their products or services in a direct exchange. In times of the corona pandemic, it is essential to use alternatives, such as online webinars or information events, to remain permanently present and to be able to continue to achieve success.
Also Read: Five Social Media Marketing Trends For 2021