Every law firm needs an innovative way of advertising. Long gone are the days of advertising on park benches and handing out flyers and leaflets. The world has completely gone digital and a good attorney is one who is capable of understanding how to fit their practice to this new reality. However, digital advertising is not a common skill with lawyers and some may need the help of digital marketers and designers to help them get started. This simplified guide however will point out the best way to start and the most important aspects to focus on.
Create Content for Criminal Defense Marketing
Content creation is at the core of marketing and advertising. Your advertisement can be in the form of a song, a video, some write up or a well designed photo. Whichever content you decide to go with, it should be able to elicit the right reaction and send the right message. You need your audience to see how reliable and trustworthy you are.
The next thing you need your potential client to see is your scope of knowledge and the type of content that best brings this out is either a blog or a YouTube channel. Video content allows you to ‘teach’ or offer lectures on various aspects of the law. This not only shows your charisma and knowledge but gives a glimpse into what person you could be in court. A blog also offers the same, but it further allows your audience to understand the scope of your knowledge.
Tips for Increasing Your Ranking
Having a website is just the beginning. You will need to have a way to be seen and rank higher than your competition. Since most of businesses are online, then they have to compete on search results. Just like any other product advertising, all you need for criminal defense legal marketing are digital tools to help you rank better and higher.
One important tool you can consider is Search Engine Optimization (SEO). The tool works by helping your website and your brand to have a wider digital footprint using tags and keywords. By digitally linking your brand to certain tag words, your rank will go higher since SEO experts will link your firm and offers with keywords that are popular and are searched most often.
How to Monetize Your Content
Even though you will want to use your social media and websites to increase traffic, you can also earn something extra by monetizing your content. YouTube offers a great way to monetize content by earning from views on your videos. Criminal defense marketing shouldn’t be something that makes you spend money without earning some money back.
Overall, the key to criminal defense attorney advertising is to ensure you keep things professional and ethical, while still using the strategies other companies use to advertise. There is stiff competition out there and therefore, the more you promote your brand using both digital and traditional advertising means, the more your brand will remain relevant.