Given the technological advances of recent years, the internet has allowed the expansion of access to information, generating greater interactivity among users.
Did you know that 90% of all the data in the world was created in the last two years? Faced with such a large volume, the creation of new products and more focused marketing are happening thanks to Big Data.
What Is Big Data?
It is the function of collecting, storing, and interpreting large volumes of data to generate meaningful information for decision-making based on accurate information and not just possibilities. Through it, companies worldwide are getting to know their consumers more profoundly and, thus, anticipate business trends.
As Big Data makes it possible to map behaviors, opinions, and demands, it can increase productivity, reduce expenses and improve the quality of your products and services.
Although digital media reign supreme regarding data storage, we must not leave out purchase and sale information, financial records, and non-digital interaction channels, such as call centers and even telemarketing.
The Benefits Of Big Data Applied To Marketing
Now that you understand what Big Data is and how it is structured, you must be wondering what benefits its application can bring to your company. For this, we separate four of them:
Business decisions are more likely to bring expected results based on data proving their efficiency.
It is not possible to guess what your audience wants or expects from your products and services, but Big Data is an excellent ally in the mission to find those answers. With the help of data, it is possible to find patterns of behavior and how they act within the market.
The more you know about your consumers, the greater the chances of getting your marketing strategies and campaigns right.
If you have a good database, your marketing automation strategies can go far beyond your content marketing strategies.
When you know the customer well, you can send the right message to him so that the company can invest less time and resources in the marketing production process and more in the relationship and conversion.
More Assertive Campaigns
Your campaigns can also benefit from using data samples. The more information you have about your customers, the more targeted your campaigns will be, and the more you can reach your target audience.
The social networks and their ad platforms deliver exciting results to start their work.
For you to understand in practice, we separate a case of how Netflix used the use of data to generate better results.
Did you know that the hit series called House of Cards was created from Big Data?
Analyzing the data of its users, they could understand that a large portion of them appreciated the works of director David Fincher, evaluated well the films in which actor Kevin Spacey acted, and that the British version of House Of Cards was successful. Conclusion? They put all this data together and created a series based on complex data that became a hit.
Netflix is an excellent example of a company that efficiently explores Big Data concepts and techniques to predict habits and thus shape its products according to the behavior of its customers.
Get To Work?
You’ve just read about a Netflix case, and you must be thinking that only large companies use Big Data. Mistake! There are already smaller companies leveraging Big Data as a way to grow and innovate.
No doubt that Big Data is for your company, regardless of size. The idea of transforming everything collected in your customers‘ daily lives can generate valuable opportunities for your business.
Start analyzing free tools like Google Analytics, your social media data, and the platform you use to automate your emails; it will be an excellent start to yield exciting insights.