Google Discover is a dynamic feed available to search engine users on mobile devices based on their search interests. Discover how to generate traffic and improve your digital marketing results.
SEO strategies have always been based on the SERP – the search engine results page. It was there that your content could gain notoriety, capture traffic and generate new business opportunities.
In 2018, Google announced a feature that transformed the way we use the tool. Discover offers content based on your digital behavior, that is, on the topics and subjects that interest you over time.
What Is Google Discover?
Google Discover is a constantly updated content feed for mobile devices. Content changes from user to user according to their interests and search habits.
Let’s look at an example: if you are a big motorsport fan and constantly search for Formula 1, Discover tends to offer you relevant content on this subject.
The logic behind the resource is to anticipate the user’s interest, giving them a range of materials that generate clicks, that is, offering promising discoveries.
As a result, Google continues to receive hits and encourage users to return – while they, in turn, begin to receive good suggestions for videos, articles and other content to access.
Web Stories On Google Discover
One of the main elements of Discover is Web Stories, which work similarly to Stories on Instagram or Snapchat.
The difference is that they are created for the Web, like any other content page, using specific programming codes or plugins.
Thus, Google robots can crawl this content and distribute it based on the quality of the material and its relevance to the user.
Because it is a playful type of content and different from traditional content in the search engine, Web Stories are one of the highlights of Google Discover.
How Does Google Discover Work?
Therefore, Discover is a way that Google has found to continue generating interest on the site while improving the user experience.
When accessing Google via a mobile device, you can see the “Discover” tab in the app’s footer, marked by an asterisk.
There, you have the site’s traditional search bar and below are the “discovery” suggestions based on your profile.
The feature is like a social media feed, where you can scroll down and check out other potentially exciting content.
Each suggestion is made up of a content card, which includes:
- Featured image;
- Initial excerpt;
- Publication date;
The same goes for Stories, with the difference that they are presented side by side and in a rectangular format.
These “discoveries” tend to be recent, with content posted hours or a few days ago.
However, we cannot rule out the inclusion of older materials, depending on the interests of each user.
Other Types Of Suggestions
In addition to these formats already mentioned, Google can also make many others available to each user, such as game scores, weather forecasts, stock market updates and more.
It is essential to mention that Google allows users to give feedback on each suggestion, saying, for example, what types of content they no longer want to receive in their feed.
It is a tool prone to making mistakes, which only reinforces the importance of improving the discovery suggestions that are presented.
Furthermore, Discover has the option to “follow” specific topics to continue receiving news and content on your favorite topics.
What Is The Difference Between Google Discover And SERP?
Search Engine Results Page (SERP) can be translated as a search engine results page.
In other words, whenever someone searches on Google, the tool opens a page with the top 10 results for that specific keyword.
Therefore, Google’s SERP is something that depends on what the user searched for; Discover is a feed automatically generated in the Google app based on each user’s interests.
It is worth mentioning that Discover does not present all the content that is present on the SERP. The restrictions are:
- Violent content that incites hatred, harassment and other criminal activities;
- Fake news;
- Medical materials;
- Articles with obscene language.
There is also the possibility of creating ads for Discover in the same way as the SERP’s traditional paid media resources. However, they need to be clear and informative without a heavy focus on advertising.
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