The automotive industry is currently experiencing a massive shift towards software-based products and services. The key to the future of mobility is High-Performance Computing (HPC). It is only through “high-performance computing” that it is possible to cope with the enormous amounts of data required for autonomous driving and connected car technologies. HPC also forms the basis for redesigning design processes, automating and accelerating tests, and introducing new functions.
Autonomous Driving: The success of autonomous vehicles is only possible through robust 5G networks paired with dynamic cloud architecture. They require highly complex technology with multiple sensor systems to detect external conditions such as road conditions, other vehicles, or unexpected obstacles. HPC is the prerequisite for accelerating the data-intensive process of the reaction systems of self-driving cars.
Connected Services: The software of networked vehicles makes it possible to develop better service tools based on data analysis, for example, for predictive maintenance. Infotainment and parking services can also be optimized in this way. Due to the scalability of HPC, the reliability and speed of the services can be significantly increased, which in turn has a positive effect on customer loyalty. This enables highly personalized experiences that form the basis for customer lifetime value. By networking vehicles, automobile manufacturers can differentiate their brands and meet changing customer expectations.
Development: HPC also plays a vital role in product and service development. High-performance computing enables new models to be rendered at high speed, small prototypes to be created, and virtual crash tests to be carried out. Dynamic collaboration allows cost savings and can improve products and try out new ideas without the need for real hardware or physical space. The software takes over the driving experience and, thanks to HPC, enables continuous innovations, increases in efficiency and tests.
New Ways Of Working: The future demands a new way of working. Even if the physical components of the vehicle hardware continue to play a role, the software engineers have the main task of continuously developing the functionalities of the cars. New models are no longer just launched every few years. In the future, a vehicle will receive several updates during its life cycle. Automobile manufacturers are therefore asked to establish a product-related mindset in their organization.
It is time to say goodbye to classic waterfall project management. Silos between teams have to be broken up, and functions developed hand-in-hand to guarantee the constant evolution of the product or service. A test-and-learn approach is a foundation for speed and innovation. This requires visionary talent. To win this, automobile manufacturers have to create a dynamic and attractive work environment. It requires a clear commitment to the New Ways of Working because this is the only way to always focus on the customer.
Services will become profitability drivers in the future. In many ways, they offer the potential to gain larger margins and market shares. The development of business areas that are not based on physical products but rather elevate the brands themselves to platform companies will change the landscape of the automotive industry. HPC is the key to this.
Focus On Security
The trend towards autonomous and networked vehicles and software-supported mobility is increasing consumer concerns about using their data. Automobile manufacturers need to demonstrate that they can guarantee the governance and tools necessary to protect them. On the one hand, the supply chain is susceptible to potential cyber-attacks, as various third-party providers are involved. But the software inside and outside the vehicle is also at risk. The governance should be set up uniformly worldwide, but it should be adapted regionally so that not every automobile manufacturer has to invest in its tools. The bar for data integrity and management is set high to gain consumer trust. Therefore regulation at the branch level is required.
The future regular updates of the vehicle software are also complex. Safety and timing must come first. Thanks to HPC, it is possible to determine how and when an update should best be carried out. Nevertheless, risks remain. For example, updates cannot be performed when the vehicle is in motion. But how does a stationary car know how much time there is before it is moved again? Or what happens if updates don’t work and they paralyze the whole vehicle? It is a matter of ensuring consumer confidence that updates are safe and for their benefit. This requires comprehensive control by the industry. Because if updates are wrongly timed for even a few vehicles and fail, entire road infrastructures could fail.
The Future Starts Now
The development of the automotive industry will depend on the ability to capitalize on the potential of HPC. Without high-performance computing, the costs will be too high to meet the demands of tomorrow’s customers. The transition to autonomous driving would be impossible. In addition to new ways of working, the industry must establish global rules for managing and storing data, enforcing continuous vehicle and software safety tests, and ensuring consistency and trust in the infrastructure. 5G will play a vital role as an essential infrastructural element that connects systems and requires new governance approaches.
The marketing and sale of vehicles will also change fundamentally. Dynamic pricing models and the ability to roll out new functions at regular intervals are required. Automobile manufacturers must focus on delighting consumers with their products and services while at the same time guaranteeing safety and protection. HPC also makes it easier for new market participants to enter the mobility sector, intensifying competition.
Organizations are asked to adapt their business models quickly and consistently. The complexity of HPC requires a new way of thinking and acting. Manufacturers cannot rely on the look and feel of the car alone. It’s about the holistic customer experience as an integral part of customer life. Thanks to HPC, automotive brands can deepen the connection with consumers and react to changes in behavior in real-time. The future of mobility stands and falls with the broad establishment of high-performance computing.
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