In recent years, Artificial Intelligence has brought to our daily lives several products and solutions that have changed our routine and even social interactions. Today it is possible to buy products through e-commerce and be served by a chatbot, analyze Big Data with a Business Intelligence application, help your customers in an omnichannel way, and…
Adopting innovative technologies in customer service has become essential for companies seeking competitive advantages. These solutions help to achieve results faster, with increased customer satisfaction, customer numbers, and sales. However, the call center does not have the necessary technical support in many organizations. With that in mind, we prepared this content to demystify the subject…
Do you know what ransomware is? Have you never heard of that word before? So you also have no idea what kind of risk it is and what problems it can cause your company, suitable? In the same way that technology evolves and brings benefits to ordinary people and, of course, large companies, attacks by…
Cloud computing is one of the solutions most adopted by companies today to improve their performance through digital transformation. Cloud computing, also known as cloud computing, is a well-known term in the technology environment. It is not today that the “cloud” has become a partner, very famous for the results and benefits it provides for…
As we already got an idea from looking at the techniques above, data mining is a complex procedure but one that has become essential. Technology has advanced in data storage, and, what a few years ago was seen as unnecessary and a waste of time, today is already showing itself as an opportunity to reach…
The future of data analytics. This is how Augmented Analytics is known, or Augmented Analytics, a trend capable of facilitating processes for data scientists and various areas of a company, including marketing and sales. This is because it is an advanced information processing tool, which, as is known, is increasingly valuable for business. At first,…
The advent of globalization and digitization has enabled organizations to start adopting matrix structures to improve overall work delivery and operational efficiency. However, due to a lack of insights into real-time data, numerous challenges, such as silos of information, skill shortages, last-minute firefighting of competent resources, lowered productivity, disengagement, etc., came into the picture. This…
Artificial intelligence (AI) in retail is a reality that is certainly here to stay. Faced with the current scenario, in which purchases that integrate the physical and online environments only increase, it is necessary to create strategies to optimize the purchase journey and make the customer experience memorable. Both goals can be achieved with the…
In times of unstable economies like the ones we live in, it is natural for managers to hesitate to invest in areas that are still unknown or seem secondary. Digital marketing ends up falling into this category. As it is a field still little known by some entrepreneurs, the investment in the company’s digital presence…
Learn about the main challenges of managing a cloud computing environment, In addition to involving a total paradigm shift, the bet on the cloud also precedes a change in mindset. To be successful, you need to know the main challenges of managing a cloud computing environment. Therefore, in this article, we show you what they…
