Do you know how to generate qualified leads with social media? No? Well, understand that more than a decade later, these online channels have evolved and become effective ways to find potential customers and do business—those who don’t recognize their potential leave behind the competition.
The power of social networks on the internet is undeniable, especially in the business world, since they are excellent channels for promoting products and services.
With them, it isn’t easy to figure out how to generate qualified leads, as there are so many media options available that it takes in-depth research on your persona to understand which ones they are in.
Therefore, in this post, we decided to create a step-by-step guide for you to get new potential customers for your business using social networks.
Here, we intend to show you tips for the three leading media of the moment: Facebook, Instagram, and LinkedIn.
Step 1: Find Out Which Social Networks Are Suitable For Your Customers
To know which social networks you should invest in, your business personas must be very well defined.
That’s because, thanks to the research carried out to develop the semi-fictional profile of your ideal customer, it is possible to know the habits and preferences of the public, which makes it possible to know better how to generate qualified leads.
Got confused? So let’s say you have a restaurant and your persona is inayana, an aspiring chef looking for inspiration.
Thinking about it and promoting your company, what is the best social network to find?
In this case, as we are talking about food, we would say that the best medium for inayana is Instagram, as this is where she will find quick photos and videos of interest to her.
To understand even more about persona, our reading tip is our content that shows you how to create a persona to become a reference in the sector!
Step 2: Understand The Possibilities That Social Networks Offer
Now that you know that you should focus your efforts on the social networks most used by your persona, now it’s time to understand how to generate qualified leads within social networks.
For that, see the characteristics of each one of them:
The social network is usually seen as a channel for promoting and relating to B2C ( business to customer ) companies, but after all, how do you generate leads on Facebook?
Before figuring out the answer, you must first take into account that:
- A sea of people has a Facebook account;
- Social network segmentation is powerful.
And so that our words are not lost with the wind, here are three ways to understand how to generate leads on Facebook:
Groups are excellent sources for discovering how to generate leads on Facebook, as they allow you to spread valuable and relevant content to the right audience.
Free, you can find interest groups to spread information about your business simply and easily.
But for you to succeed in the strategy, the tip we give is to create an attractive headline for each content published in this Facebook environment.
Facebook Ads is one of the best channels to find your audience, whether your business is B2B or B2B.
With it, you can create ads efficiently for a specific group of people, increasing your chances of success.
However, the offer proposed by your brand in Facebook Ads must be particular to direct it to a single objective without dispersing traffic.
Facebook Fan Page
Your company’s fan page is undoubtedly one of the most used channels by those who want to know how to generate leads on Facebook.
That’s because, with it, you can maintain communication with people who have enjoyed what your company has to offer them.
Through the posts, it is possible to direct the public to your blog or website, including other offers.
Another interesting point to enhance publications on the fan page is exploring segmentations, which make you relate to the right people.
In addition, knowing the times and how many times a day it is necessary to publish content helps engage the audience.
LinkedIn continues to grow, and because of this, many entrepreneurs ask themselves, “how do you generate leads on LinkedIn ?”.
As there is the possibility of creating both a personal profile and a company page geared toward your company, generating potential consumers is much easier.
For a better understanding of the topic, check out the following topics:
Share Content On LinkedIn
The creation of content on LinkedIn does not stop conquering people, having as the main advantage the qualification of the audience.
But before anything else, make sure you have a relevant number of connections and followers so you can start nurturing them with the right content.
Therefore, remember to strategically promote your company’s blog and website on the platform, making it easier to understand how to generate leads on LinkedIn.
Many people on LinkedIn don’t find each other on other social networks.
Therefore, advertising in this medium is a way to take advantage of the business and find an under-explored audience.
That way, figuring out how to generate leads on LinkedIn is much simpler.
Social Network Groups are another excellent opportunity to find out how to generate leads on LinkedIn.
That’s because they work almost like Facebook Groups, with the difference that LinkedIn is aimed at professionals from different segments.
Therefore, the most important tip here is to offer valuable and relevant content to every one according to their interests.
How to generate leads on Instagram? This social network is suitable for companies that want to share photos and videos of their products and services.
However, it is possible to note that the social network, now owned by Facebook, is not very friendly with links.
That’s because, in Stories itself, it is necessary to reach the mark of 10,000 followers to activate the links.
But when you activate the Stories link, knowing how to generate leads on Instagram becomes much more accessible.
The social network makes organic limitations disappear when generating leads on Instagram.
This way, sending all your followers to a landing page is much simpler.
If you want to know how to generate leads on Instagram Ads, check out our content on the topic!
Step 3: Know What Rich Materials To Generate For Your Personas
Rich materials are the foundation for anyone who wants to find out how to generate qualified leads.
That’s because they are made to nurture your contacts and educate them more to close a purchase with your company.
In addition, they are an excellent bargaining chip when asking for visitor data in a form or landing page.
To this end, the most used rich materials are ebooks, webinars, whitepapers, and infographics, as they are didactic and can be read or viewed from even a mobile device.
But to be efficient, don’t forget to produce content that matches your persona’s preferences, whether in language or topics of interest.
This makes generating qualified leads easier, especially if you know the next step.
Step 4: Find Out Which Visitors Can Become Leads
Once you know your persona and which social networks they may be on, you must turn visitors into leads.
Luckily, Landing Pages are excellent sources of conversion within social networks.
That’s because your followers don’t need to leave social networks to fill out a form. Otherwise, they would be discouraged from accessing it.
In addition, there is also the possibility to let your leads use their registration data on social networks to complete the form.
In this way, generating qualified leads becomes much more practical, and users find no excuses to share their information with you.
Also Read: Six Ways To Improve Google Analytics Accuracy and Insights