The pandemic has triggered an extensive change in many companies and accelerated the digital transformation. Cloud computing has democratized access to modern technologies, and numerous companies have seized this opportunity. This enabled them to increase sales, margins and profits, open up new markets and introduce additional products and services. The operating and production processes became…
For a long time, the software industry was no joke in the fight against pirated software. Unsolicited license violations were prosecuted with the same severity as gangs operating on the black market. But slowly, the realization is growing that once scorched earth does not necessarily promote growth. Why don’t software pirates turn into paying customers?…
Not only do software manufacturers monetize software. Many hardware manufacturers are also starting now. Several trends can be observed here. The world has become more complex. Hardware manufacturers who want to monetize software have to think about approaching this and maybe get a partner on board for it. Some hardware companies have come a long…
The last year has presented the HR teams with numerous challenges – be it the complete or partial relocation of employees to the home office, the restructuring of internal and external processes or the reassignment of employees due to discontinued or new business areas. One solution here is the path to the cloud, also about…
Snapchat is mainly celebrated for its creative and fancy filters. Over twenty-year-olds have long used the former teen app. At the latest, it has become even more attractive for companies to use Snapchat for advertising purposes. Our article explains what companies need to consider when using and to place advertising in the app. How Does…
Antivirus App For Android: Do You Need An Antivirus App? Smartphones are popular targets for malware such as viruses or malware. While users of Apple’s iPhone can entirely rely on Apple to protect their device, users of an Android device should download a virus scanner to be optimally protected. But is that still necessary nowadays,…
Location-Independent Work Is The Trend Don’t start your day-to-day work at a fixed workplace in the office, but at home, in a café or a co-working space? Manage virtual collaboration using digital tools? Do you work when you are most productive? This is already part of everyday life for many companies. More and more organizations…
The time has finally come: iOS 15 is out of the beta phase and should be distributed to all users today. We have summarized for you which are probably the most significant new features of the iPhone update. Monday, September 20, 2021, Apple will distribute the next major update to all compatible iPhones and iPads…
Be Productive At Home The home office is here to stay. Many employees in companies and public administrations have long wanted it, but it is now part of everyday life in many companies. Many people associate with the term – or dream of – a flexible working day that can be organized from within your…
After we have dealt very intensively with the topic of lead generation in the past few weeks, today, we are devoting ourselves to lead generation with artificial intelligence. Digitization continues to advance. And so, the establishment of machine learning in the field of marketing automation is a fascinating aspect in the long term—lead management benefits…
