Instagram has announced several new features for influencers. The network belonging to Facebook wants to take on an active role in mediating product placements in the future, among other things. In the future, Instagram will offer the opportunity to bring influencers and brands together via a new marketplace for product placement. This would mean that…
Which methods work best in digital marketing? Which ones relieve and are also promising? We will introduce you to the combination of five digital methods and give you an extra tip for B2B companies. Why Digital Marketing? Digital marketing is an excellent solution for companies because it allows them to Reach the right people, in…
We are currently in economic upheaval. Many traditional industries are being displaced by the Internet or are being forced to develop a digital business model. The ongoing financial crisis with the restrictions is also causing many business people to rethink. But this situation is an opportunity of the century, especially for new companies. People who…
On the way to the Internet of Things (IoT) – 25 billion devices will be networked worldwide by 2025. In theory, the fields of application also sound more than plausible for insurers: with networked houses, cars and so-called “wearables”, the insurer can take preventive action before an accident, fire, or chronic illness occurs, instead of…
The Covid-19 pandemic overturned IT trends and forecasts for the past year – most companies were probably busy enabling their employees to work from home on the spur of the moment; The digital transformation, cloud applications, and data security / cyber-attacks were therefore inevitably top priorities in IT and will undoubtedly remain so in the…
In the corona pandemic, many companies are faced with the challenge of having numerous employees working from home. In addition to how these can be integrated into the company network, data backup also plays a central role. Of course, much data also accumulates in the home office, or a computer breaks down. This also increases…
The secret of successful supply chain management is to bring the right product to the right market in the right amount at the right time. But in the age of increasing dynamism in the corporate world, companies are confronted with numerous changing challenges. KPMG, one of the world’s leading auditing and consulting firms, has analyzed…
The use of the cloud is almost mainstream for companies these days. Hardly any other innovation changed the enterprise technology landscape as much as the cloud. Almost every next-generation solution that offers digital business opportunities today is based on a cloud platform. Organizations are increasingly relying on the cloud as part of their growth strategies…
For the next five years, businesses will continue to generate vast amounts of data from devices connected to the Internet of Things (IoT). While much of the attention has been focused on these devices, we are currently seeing a shift towards more interest in the data itself that these IoT devices are generating. And more…
Too little training data, no tailor-made models, a lack of know-how: There are many reasons why artificial intelligence in the corporate world is stalling. Transfer learning can help. This allows pre-trained neural networks to be trained for new tasks. The speech recognition in the cell phone; the photo app, which recognizes that a person is…
