Communicating Sustainability In The Digital Age

Communicating Sustainability In The Digital Age: The Great Marketing Opportunity

For businesses, “being green” is neither a trend nor an obligation but rather a moral duty. Knowing how to communicate effectively to the market and customers through digital channels is a significant and complex challenge that requires attention and skills. The point of Franco Giacomazzi, one of the leading marketing experts in India. The relevance…

Success Indicators The Five Most Relevant Logistics KPIs

Success Indicators: The Five Most Relevant Logistics KPIs

Logistics indicators are KPIs used by companies with the aim of quantitatively measuring the organization’s performance in achieving its objectives and implementing strategies in this sector. However, performance indicators are not used exclusively in the logistics area. They can extend across the entire organization, evaluating the performance of critical processes within it. So, what is…

E-Commerce Strategies How To Create A Solid Online Presence

E-Commerce Strategies: How To Create A Solid Online Presence

E-commerce is a constantly growing market, and more and more companies are investing in virtual stores to meet consumer demands.  However, having a virtual store is not enough to guarantee the business’s success. You need a solid online presence to attract new customers and retain old ones.  In this article, we will present e-commerce strategies that…

Why Artificial Intelligence Is The New Wave Of Digital Marketing Innovation

Why AI Is The New Wave Of Digital Marketing Innovation

Artificial Intelligence can be associated with a science fiction vision, where powerful machines subjugate people.  Possibly, with the extinction of our species, at the moment when they, the intelligent machines, realize that we are no longer useful in the world. But, these ideas are far from being likely in the real scenario. Even because Artificial…