The year 2020 is drawing to a close. We took this as an opportunity to look back on this somewhat different year and focus on the trends that are emerging for 2021. 6 online marketing trends have come together, which we would like to introduce to you in this article. This year in particular, digital…
With a market share of 95 percent, Google dominates the search engine landscape in Germany by far. That doesn’t surprise anyone, especially since “googling” is now even a verb in the Duden dictionary and is an integral part of our vocabulary in practice. The success of the US company is based, among other things, on…
Digitization is on everyone’s lips and will continue to play a significant role in the future. It will also find its way into the content marketing trends 2021 and decisively influence the customer journey. Content marketing is primarily geared towards the smartphone. The focus is on mobile-optimized content that defines the positioning of the brand…
Search engine optimization (SEO) will also remain exciting in the second half of 2021. Recently, the Google Core Web Vitals (additional metrics for evaluating website performance), the EAT principles (assessment of pages according to expertise, authority, and trust), and mobile-only indexing have brought a lot of movement into the topic. Even if the SEO tide…
Before any natural referencing or SEO work, you must do an audit of your website. This step will allow you to take stock of your site by checking performance, analyzing the keywords used, the architecture and content of the pages, and the competition’s strategy to identify and know which SEO technique works best for your…
Which methods work best in digital marketing? Which ones relieve and are also promising? We will introduce you to the combination of five digital methods and give you an extra tip for B2B companies. Why Digital Marketing? Digital marketing is an excellent solution for companies because it allows them to Reach the right people, in…
Artificial intelligence (AI) is one of the key technologies of the future and will change marketing over the next few years. The word “revolutionary” is probably one of the most frequently (inflationary?) Used terms in marketing. However, in the context of artificial intelligence and machine learning (ML), it could be more than appropriate. Therefore, the…
