The year 2020 is drawing to a close. We took this as an opportunity to look back on this somewhat different year and focus on the trends that are emerging for 2021. 6 online marketing trends have come together, which we would like to introduce to you in this article. This year in particular, digital…
Have you been wondering how you can address business customers better and win them over as long-term customers for your company for a long time? Or have you already dealt with tactics of B2B marketing, but you just can’t get there? Then watch out! In our article, you will find out everything you need to…
New year, new trends! 2021 will take its course – and a lot has already happened in the social media world. Time for us to take a look at the latest developments in social media marketing. This year, too, we cannot avoid the global pandemic, which affects many people’s everyday lives and social media use….
With WhatsApp Business, companies can communicate with customers quickly and easily. The service from Facebook opens up a wide range of possibilities that go well beyond quick customer support. This article explains what WhatsApp Business is all about, how it works and how companies can use it profitably. WhatsApp has been part of the Facebook…
With a market share of 95 percent, Google dominates the search engine landscape in Germany by far. That doesn’t surprise anyone, especially since “googling” is now even a verb in the Duden dictionary and is an integral part of our vocabulary in practice. The success of the US company is based, among other things, on…
Digitization is on everyone’s lips and will continue to play a significant role in the future. It will also find its way into the content marketing trends 2021 and decisively influence the customer journey. Content marketing is primarily geared towards the smartphone. The focus is on mobile-optimized content that defines the positioning of the brand…
The TikTok social media app is top-rated. In 2019, the platform achieved more than 1.5 billion downloads on Google Play and the App Store, while Android users alone spent a total of around 68 billion hours in the app. For many companies, there will be no way around Tik Tok Marketing by 2021 at the…
Search engine optimization (SEO) will also remain exciting in the second half of 2021. Recently, the Google Core Web Vitals (additional metrics for evaluating website performance), the EAT principles (assessment of pages according to expertise, authority, and trust), and mobile-only indexing have brought a lot of movement into the topic. Even if the SEO tide…
Before any natural referencing or SEO work, you must do an audit of your website. This step will allow you to take stock of your site by checking performance, analyzing the keywords used, the architecture and content of the pages, and the competition’s strategy to identify and know which SEO technique works best for your…
Instagram has announced several new features for influencers. The network belonging to Facebook wants to take on an active role in mediating product placements in the future, among other things. In the future, Instagram will offer the opportunity to bring influencers and brands together via a new marketplace for product placement. This would mean that…
