Social media? Yes, please! But not at any cost. In the financial sector, in particular, the focus is on security and compliance. A case study shows how important it is to protect your own company when communicating on social networks. More than half of the world’s population is now active on social media to stay…
A current study shows: In the future, companies will focus even more on the further development of the marketing ecosystem and long-term customer trust. The focus is on six trends. Digitization and new technologies in companies are experiencing a real boom in the ongoing corona crisis. As part of a study, the most important marketing…
After we have dealt very intensively with the topic of lead generation in the past few weeks, today, we are devoting ourselves to lead generation with artificial intelligence. Digitization continues to advance. And so, the establishment of machine learning in the field of marketing automation is a fascinating aspect in the long term—lead management benefits…
If you want to achieve organic rankings with the created landing pages, consider a few things. In this post, you can find out which challenges you have to face and which five tips you can use to help your website’s organic performance. What Is A Landing Page? A landing page is a page that is…
Nowadays, anyone who wants to be found online cannot avoid a good positioning on search engines. SEO and SEA are two different approaches to landing at the top of search results pages. We clarify in the following article: What are SEA and SEO anyway? How do they differ? What are the advantages and disadvantages of…
The year 2020 is drawing to a close. We took this as an opportunity to look back on this somewhat different year and focus on the trends that are emerging for 2021. 6 online marketing trends have come together, which we would like to introduce to you in this article. This year in particular, digital…
With a market share of 95 percent, Google dominates the search engine landscape in Germany by far. That doesn’t surprise anyone, especially since “googling” is now even a verb in the Duden dictionary and is an integral part of our vocabulary in practice. The success of the US company is based, among other things, on…
Digitization is on everyone’s lips and will continue to play a significant role in the future. It will also find its way into the content marketing trends 2021 and decisively influence the customer journey. Content marketing is primarily geared towards the smartphone. The focus is on mobile-optimized content that defines the positioning of the brand…
Search engine optimization (SEO) will also remain exciting in the second half of 2021. Recently, the Google Core Web Vitals (additional metrics for evaluating website performance), the EAT principles (assessment of pages according to expertise, authority, and trust), and mobile-only indexing have brought a lot of movement into the topic. Even if the SEO tide…
Before any natural referencing or SEO work, you must do an audit of your website. This step will allow you to take stock of your site by checking performance, analyzing the keywords used, the architecture and content of the pages, and the competition’s strategy to identify and know which SEO technique works best for your…
