Artificial intelligence (AI) in retail is a reality that is certainly here to stay. Faced with the current scenario, in which purchases that integrate the physical and online environments only increase, it is necessary to create strategies to optimize the purchase journey and make the customer experience memorable. Both goals can be achieved with the…
In times of unstable economies like the ones we live in, it is natural for managers to hesitate to invest in areas that are still unknown or seem secondary. Digital marketing ends up falling into this category. As it is a field still little known by some entrepreneurs, the investment in the company’s digital presence…
Learn about the main challenges of managing a cloud computing environment, In addition to involving a total paradigm shift, the bet on the cloud also precedes a change in mindset. To be successful, you need to know the main challenges of managing a cloud computing environment. Therefore, in this article, we show you what they…
Digital transformation has been causing significant changes. One of its portraits, for example, is the prediction made by the Gartner Institute that, by 2020, 50 billion devices should be connected to the internet. The impacts of these changes can already be felt in different segments. But the adaptation process is gradual. It is about behavior…
At a time, travelers needed to depend on phrasebooks or pocket word references to impart abroad. Today Google Translate is one of the most valuable devices in a hurry to permit us to make a synchronous interpretation of words and expressions in an unknown dialect. In this article, I will clarify how to use Google…
The healthcare sector is usually very enthusiastic about technological advances that make a difference both in the patient’s life and in the day-to-day operation of a hospital, for example. Today, machine learning plays a crucial role in many healthcare-related areas, including developing new medical procedures, handling patient data and records, and treating chronic diseases. In…
The idea of a “malicious” artificial intelligence moves and entertains large parts of society. Doing so blinds you to the much less apparent risks in AI that data scientists and co. should deal with: AI accidents. Because even joint AI projects are subject to the risk of getting out of hand, Questionable decisions, poor performance,…
In other words, AI (artificial intelligence) machine learning is the new technology and future technology. However, we are not going to describe what AI is; on this page, we will talk about how machine learning can help companies with their online marketing efforts and how digital marketing will be affected by the rise of AI…
More and more companies are using gamification to bring the engagement of games to situations and challenges in the corporate world. And for that, they need to count on professionals with this type of expertise and be prepared to develop these strategies. We will tell you in this blog post what gamification is, why this…
The practice of defending against and recovering from cyberattacks on computer systems, networks, devices, and software is known as cybersecurity. Because of how linked the world is now, every business is increasingly vulnerable to cyberattacks. Your business data is one of the most valuable aspects of your assets. Due to the abundance of sensitive information…
