When we talk about augmented Reality, we are talking about a technology that allows, through particular digital tools, to interact with the external environment. Care must be taken not to confuse augmented Reality with Virtual Reality. Augmented Reality exploits elements already present in the environment and interacts with the surrounding environment to obtain a more…
With the COVID-19 pandemic, the term “new normal” has crept into our linguistic usage. This describes the new or changed ways of life that have arisen as a result of the pandemic. This applies to the private environment as well as to the world of work. The coronavirus and its effects have turned many of…
Companies should be aware of the latest trends if they use social media: Internet culture is changing quickly. A recent study identified five social media trends that will keep us busy this year. There are 4.1 billion social media users worldwide, fourteen people each creating a new social media account within a second: The corona…
Google has presented the new Pixel smartphones for 2021 and declared war on other manufacturers in the top segment with the price of the Google Pixel 6 and Pixel 6 Pro. In this article, we will tell you how much the Pixel 6 (Pro) costs and how good the prices of the two models are…
Social media? Yes, please! But not at any cost. In the financial sector, in particular, the focus is on security and compliance. A case study shows how important it is to protect your own company when communicating on social networks. More than half of the world’s population is now active on social media to stay…
A current study shows: In the future, companies will focus even more on the further development of the marketing ecosystem and long-term customer trust. The focus is on six trends. Digitization and new technologies in companies are experiencing a real boom in the ongoing corona crisis. As part of a study, the most important marketing…
In the last few years, the digitization of the banking business has made significant progress. The corona pandemic has accelerated this again—technologies from the field of artificial intelligence, in particular, offer the institutes enormous opportunities. Delivering intuitive, secure, personalized, and smooth user experiences was an essential part of digital commerce long before the COVID-19 era….
Since last year, the storage and processing of the personal data of EU citizens in the USA are no longer possible. Many companies, therefore, increasingly have to question where these processes are currently taking place and whether they need to adapt their data residency strategy to legal requirements. This also applies to application security, as…
With the beginning of industrialization, automation also found its way into many companies. Routine business processes such as accounts payable or order management could be made more efficient with the help of automation tools. Even industry-specific functions – such as claims management for insurance companies or lending for banks – can now get by with…
A successful digitalization strategy of companies needs adequate cybersecurity. From this, it can be deduced that a cybersecurity strategy must be digital and must be based on the business model and digitization. And because the dynamics of digitization are high, the connection between these two subject areas is all the more critical. In its special…
