The world has been going through a technological revolution, impacting business models and labor relations. In this context, remote work is a strong trend, adopted by companies worldwide, and is starting to become popular. This is mainly due to the various benefits of this format of action. However, the topic is still challenging for many…
Ever heard of people marketing? If this concept is unfamiliar or new to you, it’s time to get to know it more closely. People have different profiles and needs, so they should be treated differently. Your company needs to develop a way to treat each consumer based on their individuality. That’s exactly what you’ll learn…
Building a quality chatbot prepared to meet your client’s needs is quite a challenge. But, contrary to what many people think, developing and managing a chatbot continues even after the system is launched. The truth is that this tool can — and should! — evolve according to your interaction with the public. And for that…
Technology motivates more and more differentiated ways of studying, working, and living. It’s like the world is in constant revolution. And it is in this context that the need to accelerate digital transformation in companies arises. It should be noted that the impact of this has nothing to do with our day-to-day actions, such as…
Who knew the world would be like it is today, right? Digital transformation is making our lives much more comfortable and practical, and the 5G Era promises to contribute even more to this. Do you still need to learn what we’re talking about? So it’s time to update yourself; this new world is already a…
Thinking about business agility can shake up the common view on planning, predictability, business models and other concepts that are usually on the agenda. Have you noticed how we expect the methods we apply to guarantee control over the future of our projects? Has the chip already dropped that? If we exaggerate in expectation, this…
Do you know what growth hacking is? It is worth paying more attention to this concept when the objective is to find growth alternatives for your business, especially if you are starting in the market or want to expand your company. In addition to talking about growing the reach of a business, growth hacking addresses…
Greater Knowledge Of Your Customers The first benefit of using these data analysis tools is increasing the company’s customer knowledge. Recognizing patterns and creating relationships between data can help you see previously overlooked consumer information. This can be used mainly to improve customer service, as it is possible to identify better the reasons that may…
Artificial Intelligence can be associated with a science fiction vision, where powerful machines subjugate people. Possibly, with the extinction of our species, at the moment when they, the intelligent machines, realize that we are no longer useful in the world. But, these ideas are far from being likely in the real scenario. Even because Artificial…
Many people have no idea what life would be like if they couldn’t be connected to people through the internet, especially in times of social distancing. It is increasingly present in our routine and, therefore, also in Marketing strategies. Now, imagine what campaigns will look like with the increasing use of Artificial Intelligence in Social…
