In the Internet age, promoting digital marketing strategies is essential to boost sales and attract more customers. See below the main digital marketing actions and how they can help you generate more business!
Why Invest In Digital Marketing Actions?
Digital marketing actions, when well planned and executed, can be a very successful strategy for companies of any size or market segment.
The correct use of digital strategies can be the game changer in obtaining new business. Some advantages are direct interaction with the consumer, audience segmentation, data measurement, and customer loyalty.
In addition, digital marketing has the best cost-benefit compared to traditional means. A modest investment makes a real increase in sales possible!
See below how these strategies can help your business attract customers and generate new business.
Unlike traditional marketing, such as newspaper and television advertisements, inbound marketing is a permission and attraction marketing style. The purpose of this action is to attract people who may be interested in your product or service.
In this strategy, instead of imposing its message on people, the company seeks to understand the needs of its audience. Thus, establishing a communication channel with these people to offer an efficient solution to their problems.
Inbound marketing has four stages of execution: attraction, conversion, closing, and loyalty. Nowadays, the best way to execute these 4 phases is through content marketing.
This strategy is executed by producing relevant and quality content to entertain or inform your audience. These materials can be created in different formats and for other channels, such as blogs, e-books, and social media posts.
This strategy aims to position your brand at the right time in the consumer’s shopping journey. Thus, it is possible to attract new customers and close more deals!
SEO (Search Engine Optimization)
People are daily looking to solve doubts and problems on the Internet. Most of the time, this search starts with the Google search engine.
Therefore, SEO techniques, or search engine optimization, are one of the main digital marketing strategies. This action consists of optimizing a website so that Google displays it.
Investing in these techniques helps your site appear on Google for free. But it is important to know that this is a medium to long-term strategy and that the results appear from 6 months to 1 year. But when the results are achieved, the tendency is for your site to grow more and more!
Nowadays, it isn’t easy to meet someone not on social networks like Facebook and Instagram, for example.
As they were created to promote dialogue, social networks are the best communication channel for the public. This strategy is ideal for companies that want to interact and be closer to their audience.
In addition to relationship work, social network actions reinforce a company’s brand positioning.
This is a paid digital marketing strategy that seeks to attract those who are interested in your product or service. Sponsored links can be used on various platforms, such as websites, blogs, and social networks. Google AdWords (or Paid Ads) and Facebook Ads are best known.
In Google AdWords, ads appear along with organic (free) search results. Interestingly, you only pay if the user clicks on your ad and arrives on your website.
A great advantage of social networks is the high audience segmentation. It is worth knowing that this is a short-term strategy; this action generates quick results for the company!
You might think that no one uses email these days. However, it is still an efficient communication strategy between companies and customers.
This strategy can be used to disseminate quality content to the public and make direct sales. This is due to the great advantage of email marketing, which makes it possible to send efficient and personalized solutions to each client.
It is still possible to segment contact lists according to the opening frequency of emails, and response rate, among other data.