The largest companies that “govern” the world today are no longer the mechanical, manufacturing, and industrial ones, as Ford or Toyota once were, for example, but are those that somehow have to do with technology, the Internet, and information. Today the planet sees five protagonists in terms of business, five giants that practically compete for…
The growing threat of cyberattacks, as well as increasingly strict standards like PCI DSS, HIPAA, and others, are forcing a greater focus on vulnerability management among enterprises. The process of finding, analyzing, categorizing, and remediating security vulnerabilities is an essential component of vulnerability management, which is a comprehensive approach. In today’s environment, a continuous approach…
Amid so many advertisements on social networks, product offers, and other purchase stimuli, investing in relationship marketing is a way to maintain proximity with customers and make them remember you before doing business with them—the competitor. However, many brands must simultaneously learn how to do this with hundreds or thousands of consumers. After all, they…
Mark Zuckerberg recently announced the birth of a team dedicated to generative artificial intelligence, which must create new futuristic experiences. Meta is the new name of the American company that controls some of the essential services of the 21st century: from the social networks Facebook and Instagram to the instant messaging software WhatsApp and Messenger. …
There are many new features for the iPhone 15 concerning the Pro Max and Ultra versions. Here’s what we know about it and all the rumors about the new Apple smartphone The rumors about the next iPhone 15 have revealed most of what should be the technical specifications of the new Apple smartphone. The company…
With technology providing several societal changes, companies needed to adapt to meet a more technological consumer profile. As a result, the number of virtual stores has grown worldwide, increasing competition and challenges for companies that sell in digital media. And it is with these challenges in mind we have brought you 6 Digital Marketing strategies…
Building a website is a fundamental step for a company that wants to land on the internet. But how to behave? Most corporate sites are institutional; they need to create the proper involvement in visitors, turning them into simple and useless showcase sites. Sometimes they are left to their own devices or need to be…
Microsoft is about to launch a version of the Edge browser with a built-in free VPN service. When will it be available, and what we know about it The “war” between the various browsers sees, as usual, in first place Google Chrome which, with the latest version released, has added the energy saving mode and…
Loyalty Marketing: One of the biggest goals of every company is to have a base of repeat and loyal customers who always think of your brand when they need a particular product or service. Achieving this feat, however, is a complex process. Investing in relationships and connections is necessary, mainly through loyalty marketing. If you…
In search of more quality, mobility, and integration, many businesses are putting corporate data in the cloud. This strategy leads to benefits for several sectors and can bring significant gains. However, when investing in migrating corporate data to the cloud, the company needs to be aware of digital security. This aspect, if neglected, will expose…
