With the advancing digitization, the volume of data in the economy will multiply in the future. The legislation has therefore ensured that data protection also enjoys a high priority in the digital data processing. In addition to protecting trade secrets, companies must give high priority to the security of personal data. Violations of the GDPR…
While 2020 is slowly drawing to a close, the digital transformation continues to pick up speed: As the current CIO Priorities Report confirms, IT decision-makers in all industries used the crisis as an opportunity to expand IT investments, above all to improve the customer experience – and to strengthen customer relationships in the long term…
More home offices, more video meetings, trends that will continue in 2021 will not remain hidden from cybercriminals. To make this new way of working safe and future-proof, users and companies must make cybersecurity a key investment criterion in 2021. The desire to know the future is almost as old as humanity itself. And even…
Blockchain technology is currently conquering the IT world with these three properties: confidentiality, protection against forgery, and transparency. The newest providers of blockchain solutions include manufacturers of human resource management software. They use cryptocurrencies such as Bitcoin or Ethereum, the new digital central bank currencies will be based on them, the origin of precious metals…
The Future Of Mobile Communication Are you still emailing or already chatting? Messenger services have become an integral part of private communication. They are also becoming increasingly relevant in the professional field. The topic is not as new as one might think. As early as 2001, Gartner mentioned “Enterprise Instant Messaging” for the first time…
Most machine operators and machine builders have a precise idea of their desired application, but very few have the training to program the applications themselves. With low-code tools, non-programmers can now also create their apps and digital services. This is made possible by so-called low-code platforms that support visual user interfaces and other graphic modeling…
What Is Blockchain? When we talk about blockchain, we mean a decentralized database that maintains a constantly growing list of transaction data records. Blockchain is a new technology for storing data and allows the secure management of all kinds of information. The term blockchain, in English “blockchain,” comes from the fact that the database is…
From augmented reality to video marketing to personalization: the trends in B2B marketing are increasingly reacting to digital change. We outline the most important developments here. B2B Marketing Trends: You Should Know These 7 Developments Personalization Personalized marketing is playing an increasingly important role in B2B online marketing. Testing the website, segmenting B2B buyers, and…
It is no longer a secret that social media has an ever-growing influence on us. Information and news spread quickly; good content goes viral, and social media influencers: inside take over the marketing for small and large companies. The reason is simple: almost everyone uses social media every day, likes pictures, and shares videos –…
The year 2020 is drawing to a close. We took this as an opportunity to look back on this somewhat different year and focus on the trends that are emerging for 2021. 6 online marketing trends have come together, which we would like to introduce to you in this article. This year in particular, digital…
