With a market share of 95 percent, Google dominates the search engine landscape in Germany by far. That doesn’t surprise anyone, especially since “googling” is now even a verb in the Duden dictionary and is an integral part of our vocabulary in practice. The success of the US company is based, among other things, on…
Digitization is on everyone’s lips and will continue to play a significant role in the future. It will also find its way into the content marketing trends 2021 and decisively influence the customer journey. Content marketing is primarily geared towards the smartphone. The focus is on mobile-optimized content that defines the positioning of the brand…
The pandemic changed the way we work almost overnight, and information security departments are still trying to adapt. What does the future of employees look like this year? In the past year, many companies have been forced to change their way of working and consequently switch to other approaches to information security (InfoSec). We are…
The corona pandemic provided a boost to digitization in 2020. On this basis, after a disruptive year, many companies and institutions will have new priorities for cybersecurity in 2021. In this context, the essential drivers include remote working, authentication using digital identities, and digitization in the healthcare sector. The “new normal” also requires new solutions…
AI-based applications bring noticeably more efficient HR processes, as they can be used, for example, to provide and evaluate basic key figures for employees quickly and easily. Examples from recruiting or skill management also show how AI and machine learning (ML) -based tools can support human resources. Artificial intelligence (AI) in human resources has been…
The advancement of the topic of digital schools is on everyone’s lips in times of Corona.Pupils study outdoors, equipped with different devices, they listen to a teacher of their choice. Skills are not assessed based on written tests but instead based on their on-site performance.What are we talking about? Welcome to the future of education!…
Rollout management And Its Tasks – A Definition Home office, mobile access to company systems: More and more organizations are thinking about which solution is best for them to withstand the times of digitization. From small companies to large corporations – whether in business or public administration – all aim to digitize processes, introducing new…
The TikTok social media app is top-rated. In 2019, the platform achieved more than 1.5 billion downloads on Google Play and the App Store, while Android users alone spent a total of around 68 billion hours in the app. For many companies, there will be no way around Tik Tok Marketing by 2021 at the…
5G is already on everyone’s lips as the future of mobile communications. The licenses will soon be auctioned off to the providers. We clarify what 5G is, what it can do and what we can even use it for. What Is 5G 5G is the successor to the 4G (LTE) mobile communications standard introduced eight…
Search engine optimization (SEO) will also remain exciting in the second half of 2021. Recently, the Google Core Web Vitals (additional metrics for evaluating website performance), the EAT principles (assessment of pages according to expertise, authority, and trust), and mobile-only indexing have brought a lot of movement into the topic. Even if the SEO tide…
