Big Data has long been on everyone’s lips and is the subject of heated debate. While its supporters emphasize the great usefulness of this big data that has emerged with digitalization, criticisms focus on the confidentiality of information. However, since the espionage practices disclosed by whistleblower Edward Snowden, users have become increasingly concerned for their…
Despite the ongoing corona pandemic and the associated challenges when setting up a business, many start-ups hold on to the dream of their own business. To be successful with this, a cool head is needed, especially during these difficult times. With our format “7 interesting business ideas briefly presented”, we would like to support start-ups…
Prominent new hiring shows: Netflix also wants to establish itself in the games market. Subscription customers could already be playing on the streaming platform in the coming year. Industry news in Silicon Valley is often announced through the job market. A significant new commitment shows that the streaming provider is working on its range of…
The Redmond company is preparing Windows 11. Microsoft has a new offer for companies and schools from August: Windows 365.Log in to your browser – you should have access to emails, office applications, and the intranet from home. At least that is the promise of “Windows 365”, a new offer from Microsoft in which the…
We hear the term machine learning more and more often these days, mainly in the context of artificial intelligence. But how should machines learn? Machine learning is a process in which IT systems can recognize laws and develop solutions based on existing databases and algorithms. The more often this process runs, and the more data…
The Internet of Things was just the beginning. With “Edge AI,” sensors and end devices start to think and thus offer companies from different areas new possibilities. Artificial intelligence is one of the most discussed technological innovations in recent years. The possible uses seem – at least if you believe the media tenor – to…
Instagram has announced several new features for influencers. The network belonging to Facebook wants to take on an active role in mediating product placements in the future, among other things. In the future, Instagram will offer the opportunity to bring influencers and brands together via a new marketplace for product placement. This would mean that…
Which methods work best in digital marketing? Which ones relieve and are also promising? We will introduce you to the combination of five digital methods and give you an extra tip for B2B companies. Why Digital Marketing? Digital marketing is an excellent solution for companies because it allows them to Reach the right people, in…
We are currently in economic upheaval. Many traditional industries are being displaced by the Internet or are being forced to develop a digital business model. The ongoing financial crisis with the restrictions is also causing many business people to rethink. But this situation is an opportunity of the century, especially for new companies. People who…
On the way to the Internet of Things (IoT) – 25 billion devices will be networked worldwide by 2025. In theory, the fields of application also sound more than plausible for insurers: with networked houses, cars and so-called “wearables”, the insurer can take preventive action before an accident, fire, or chronic illness occurs, instead of…
